1) Sweepstakes Campaigns

Sweepstakes vs. Contests - what’s the difference?

In a sweepstakes the winners are selected by a random draw; there is no skill involved in winning a sweepstakes. In a contest the winners are selected either by a jury or audience voting or a combination of both and the entries are evaluated according to the skill of the submission (e.g. a photo contest or a recipe contest).

Why run a sweepstakes?

Sweepstakes are a powerful way to:

• build your email or mailing list
• increase your fan base on your company social network page
• drive traffic to your social network page or website
• gather survey data (e.g. entrant must complete a brief survey before entering the sweeps)
• educate customers (e.g. you can show prospective entrants a video and ask them questions about it in your entry form)
• build brand awareness

2) Contest Campaigns

What is a user-generated contest?

Entrants submit their original work (e.g. photo, video, essay, recipe, t-shirt design, etc.) and either public voting, the company, or a combination of both will determine the winner(s). Available contest formats:

• Video contests
• Image contests (e.g. photo, logo, design)
• Essay contests (e.g. story, recipe, poem, idea)
• Multi-media contests (combination of essays, photos and/or videos)

Why run a contest?

Contests are a powerful way to:

• increase brand awareness
• build a sense of community around your brand
• gather customer stories and identify ardent fans
• increase your fan base on your company Facebook page
• drive traffic to your Facebook page or website

3) Coupon/Giveaway Campaigns

What type of promotions can I distribute?

You can use our application to distribute coupons, vouchers or give-aways within the social networks and from your website.

Why distribute coupons/giveaways?

• to encourage sales (e.g. of excess inventory)
• to spread the word about a new product
• to drive traffic to a company’s website
• to generate leads or collect customer data (e.g. by having entrants complete an entry form before accessing their coupon)
• to increase your fan base on your company Facebook page
• to build brand awareness

How are the coupons redeemed?

• Online: coupon contains a unique code that’s compatible with your online shopping cart
• Offline: recipient can print out coupon and present it in store