Knowledge Base: How can I most effectively market my campaign?

Advice for Facebook

You've created your campaign and published it in Facebook, now what? We recommend you take the following steps:

1. If you don't have one already, create a Facebook Fan Page/Public Profile. How do I do this?. What are the benefits of a Facebook Public Profile?

2. Display your campaign on your company's Public Profile via a dedicated "promotions" tab. How do I do this?.

3. Now spread the word about your campaign. Your campaign will only be a success if you promote it!

Here are some options for promoting your campaign

1. Send a message to the existing fans of your Public Profile:
   

   • Via newsfeed
   • Via updates
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     We recommend you post newsfeeds and updates several times throughout your campaign, so that all of your fans get a chance to learn about your campaign.

2. Promote the campaign to your existing Facebook friends:
   

   • Post a feed story to your profile so all your Facebook friends learn about your campaign. Ask your friends to do the same (it takes 2 minutes).
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   • Change your Facebook status update to let your friends know about your campaign. Ask you friends to also promote your campaign in their status updates.

3. If you have a mailing list for your company, send out an email to your subscribers encouraging them to enter your campaign

4. You can use targeted advertising on Facebook to drive users to your campaign. It takes 5 minutes to set up your ad and you can target users according to age, gender, geography and other criteria. Set up your ad now!

5. You can also advertise within applications on Facebook and pay as little as 14 cents per click. It takes 5 minutes to set up and you can target your ad by age, gender and geography. Set up your ad now!