Knowledge Base: Publicizing vs. Administering Facebook Promotions

The big distinction that Facebook makes in their Promotions Guidelines is between publicizing and administering a promotion on Facebook (this applies to contests & sweepstakes only). Publicizing a promotion means that you promote, advertise or reference a promotion in Facebook, but you do not collect entries or draw or notify winners in Facebook. Administering a promotion means you both publicize it and collect entries in Facebook.

Publicizing a Promotion (doesn't need Facebook approval)

Publicizing a Promotion means that you promote, advertise or reference a promotion in Facebook, but you do not collect entries or draw or notify winners in Facebook. Wildfire provides you with the ultimate solution for doing this – using our application you can easily create a promotion that displays on your Facebook fan page, you can require entrants to become a fan to access your promotion and you can spread the word by enabling entrants to publish newsfeeds. We also enable you to easily collect entries, draw winners and notify entrants, but this all happens outside of Facebook so that you do not need to seek special permission from Facebook. As always, our solution enables you to have a promotion up and running in Facebook within minutes.

Administering a Promotion (needs Facebook approval)

Administering a promotion means you both publicize it and collect entries in Facebook. To administer a promotion in Facebook you must first get permission from your Facebook sales rep. By default, the Wildfire platform enables you to publicize your promotion in Facebook and then we automatically redirect entrants outside of Facebook to complete the entry form. For most companies this is a highly effective solution. However, if you wish to administer your entire promotion in Facebook please read our tutorial about how to get approval. Please note that, even if your campaign has been approved by a Facebook rep, you may not under any circumstances use the Facebook platform to get in touch with campaign participants. This includes sending Facebook messages to notify your winners.

How do I get my Promotion Approved by Facebook?

Our company has a close relationship with Facebook. We streamline the approval process with Facebook as much as possible and have outlined it in detail. Read our Tutorial