Overview: Custom Stream Stories
To begin with, when we discuss stream stories in this documentation we mean Facebook Stream Stories AND/OR Twitter Tweets that are sent out when consumers interact with our campaign formats, i.e. quizzes, contests, coupons, etc. We're not referring to a feed scheduling service similar to Hootsuite or CoTweet. These products serve a completely different purpose than our Custom Stream Stories feature and it should not be confused with these products.
All campaigns that run on the Wildfire platform, whether a quiz, coupon or sweepstakes, enable consumers to send stream stories to their friends when they interact with your campaign. We've come up with default messaging for these stream stories, however, this messaging may not always express the exact message that you are looking for. Therefore, we also provide an option for our platform users to fully customize their stream stories. For example, you can completely change the text of any stream story and adapt it so it better reflects your campaign goals and brand. You can also upload custom images to further customize your stream story.
Important Stuff to Remember
POINT #1: Custom stream stories are campaign-agnostic, i.e. you can link a particular stream story to multiple campaigns.
POINT #2: The Custom Stream Stories feature works for Facebook Platform applications as well as for our Facebook Connect integration, i.e. the custom stream stories will work for campaigns on your fan page, Facebook Connect widget & microsite.
POINT #3: The Custom Stream Stories feature is an optional feature. If you don't use the Custom Stream Stories feature our platform will automatically apply the Default Stream Stories to your campaign.
POINT #4: The Custom Stream Stories feature may not be available for all pricing plans. Please check our Pricing Page for more information.
Structure of Facebook Stream Stories
As outlined above, every Facebook stream story consists of the following elements: (1) Title of the Post, (2) Subtitle, (3) Description and (4) one Action Link. The Custom Stream Stories feature enables you to customize all these elements.
Tutorials for Customizing Stream Stories
To provide you with an efficient way to setup your Facebook stream stories we've split up tutorials by campaign format. Hence, the first step is to decide what kind of campaign you want to run and then choose the appropriate tutorial below:
