Knowledge Base /FAQs /Marketing
Effectively Marketing a Campaign
Kira Keating
posted this on March 21, 2011 15:06
Advice for Facebook:
You've created your campaign and published it in Facebook, now what? We recommend you take the following steps:
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If you don't have one already, create a Facebook Fan Page/Public Profile. [How do I do this?] (http://www.facebook.com/pages/create.php?ref_type=sitefooter...). [What are the benefits of a Facebook Public Profile?] (http://blog.wildfireapp.com/2009/04/12/facebook-public-profiles-why...)
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Now spread the word about your campaign. Your campaign will only be a success if you promote it!
Here are Some Options for Promoting your Campaign:
Send a Message to Your Existing Fans:
- Via newsfeed
- Via updates
We recommend you post newsfeeds and updates several times throughout your campaign, so that all of your fans get a chance to learn about your campaign.
Promote the campaign to your existing Facebook friends:
- Post a feed story to your profile so all your Facebook friends learn about your campaign. Ask your friends to do the same (it takes 2 minutes).
- Change your Facebook status update to let your friends know about your campaign. Ask your friends to also promote your campaign in their status updates.
- If you have a mailing list for your company, send out an email to your subscribers encouraging them to enter your campaign
You can use targeted advertising on Facebook to drive users to your campaign.
- It takes 5 minutes to set up your ad and you can target users according to age, gender, geography and other criteria. Set up your ad now!
- You can also advertise within applications on Facebook and pay as little as 14 cents per click. It takes 5 minutes to set up and you can target your ad by age, gender and geography. [Set up your ad now] (http://www.adparlor.com/)!
Comments
Our application, Arkli, can help promote Wildfire campaigns by allowing people to create, share, publish and measure integrated marketing campaigns that integrate email, videos, blogs and social media. Using Arkli, anyone can create a campaign with multiple Facebook updates, multiple Tweets and multiple email campaigns from the world's most popular email providers.
Our customers have found that the best way to promote a Wildfire contest is to post to Facebook and Twitter multiple times over the course of the contest. Arkli lets you easily schedule these posts ahead of time, and measures the reach, clicks and interactions in those posts to show you which ones were most effective.
You can sign up for a free 14 day trial at http://www.arkli.com.
Mike
The Promotion links are dead! And nothing is listed about Twitter. I feel like the WildFire App must have been good before, but it now it, the documentation, or both are seriously out-of-date. You just don't find this out until you get to the part of promoting the sweepstakes WildFire created on Facebook. It turns out you can't use the links they give you.
Hi Trey:
We have a few customers that are using Arkli with their Wildfire campaigns. I'd be happy to offer you free use of Arkli during your Wildfire campaign (even beyond the 14 day period) so you can try it out too. If you're interested, just email me at mike@arkli.com.
Mike
Hi Trey,
I appreciate your feedback and apologize for the delayed response. That tutorial has now been updated. I apologize for any inconvenience. I appreciate your feedback and we are working hard on updating all of our tutorials!
There is nothing on this page that discusses Twitter and yet, you link to this page from the "Twitter" publish link in Wildfire Admin "Marketing Advice".
... and "Promote your Campaign" (link).