Publishing a promotion to a microsite generates a unique URL that you can send to your prospective promotion users, allowing them to access the promotion through a Wildfire hosted URL rather than  going through Facebook or Twitter. This is particularly useful for reaching demographics that are not apt to use Facebook or other conventional social media channels. To publish a microsite, follow these steps:

1. Click on the promotion builder’s “publish” tab, and publish the promotion to the microsite channel.

2. Copy and paste the URL generated. This will send users directly to the microsite, where they can enter the promotion. You can also copy and paste the displayed iframe code, allowing you to embed the microsite directly into websites of your choice, such as your blog, homepage or online store. You can also use the microsite as a link that you can include in emails that will allow users to enter directly through the URL without having to access Facebook or Twitter.