http://help.wildfireapp.com/entries/499550-how-do-i-run-a-successful-campaign

 http://help.wildfireapp.com/entries/499562-how-can-i-most-effective...

Promoting your promotion, so to speak, is critical to really fulfilling your campaign’s aptitude and capturing the largest audience possible. Advertising through newsfeed and news stories, wall posts to friends and fans, and email listservs are all viable channels, but don’t overlook or underestimate traditional media. Magazine articles, word of mouth and bulletins at your place of work can reach a less media savvy demographic.

The viability of viral motivations cannot be understated either. With premium pricing, access to viral data insights allows you to offer rewards to users who spread the word about your campaign and successfully recruit their friends to enter your promotion. This self-sustaining approach can be a powerful asset in your overall marketing toolkit.