While the Banners tab is typically used by our Basic, Standard, and Premium users for templatized designs, certain features are useful for White Label campaigns.

Header Banner - This is the banner that appears at the top of your campaign and has an optional click through. If you upload a banner here you will want it to be 760 pixels wide, but also look good at 520 pixels wide. In tab view the banner will cut off at 520, and in canvas view the remaining 240 pixels will display, so be sure it looks good in both forms. In step 2 of the header  banner you can put in a link. This is the URL users will be taken to if they click on your header banner .However, if you are planning on using CSS and design resources to brand your promotion, you may ignore this tab. To read more about CSS please see the Using Cascading Style Sheets (CSS) tutorial.

Feed Banner—The feed banner will display in each activity stream that a user publishes. We highly recommend you upload an interesting and appealing image, as this will be the image posted to newsfeeds. Scroll down to the Feed Banners section and upload an image, either in .png, .gif, or .jpg file format. Note the display size will be 90x90 pixels, so any image larger than this size will automatically be scaled down. It best to upload a small image to avoid potential distortion of a larger one.

When uploaded, your news feed banner image will appear in newsfeed as seen here:

If you do not upload a banner, the default sale tag image will be shown:

Marketplace Banner—Wildfire has a “marketplace” on Facebook where we publish several of our clients’ promotions in one central place (http://www.promo.io). Users can browse all sorts of promotions and enter the ones they want all from one location. We may publish your promotion to this marketplace. Each promotion is headlined with a customizable marketplace banner. We recommend you upload an image for this banner—even though it will not be used in your promotion, it may be used for the promotion marketplace. If you do not wish to have your promotion featured on promo.io , just let your Wildfire contact know and we will remove you.

Choose “Custom Banner” to upload an image. As with the feed banner, the image should be attractive, captivating, and speak to the promotion.

This banner will appear in the marketplace. Note this will not affect any design of your campaign on your Fan Page.