Bobbi Manning
posted this on April 13, 2011 13:18
The Wildfire app is an easy-to-use, affordable and highly effective marketing tool whether you're trying to engage regular internet users or the highly attractive, but hard-to-reach social network demographic.
If you're trying to market to social networks users, running interactive campaigns like sweepstakes, contests and give-aways is one of the most effective ways to get their attention (according to Jupiter Research: companies that run contests have twice as many fans on their social network pages as those that don't). The Wildfire App makes it easy for you to create and run interactive campaigns within social networks and to automatically integrate your campaigns with social features like newsfeeds and friend invites so that word can spread virally.
You can also use the Wildfire app to run interactive campaigns on your company's website, which is a great way to turn casual web visitors into more engaged customers (e.g. by signing them up to your newsletter) or to encourage them to spread the word about your company to their friends.
Using the Wildfire application, you are easily able to create an interactive campaign and run it simultaneously on both your website and within social networks at an affordable price for even the smallest business!
Comments
Makes sense to me as a digital marketer - now to convince my clients!
Hehe, good luck, Michael! It's every marketer's greatest challenge! Make sure you comb through some of the handy guide and tutorials, arm yourself with backup for when the interrogations begin! :)